Campaigns

Pay-per-lead campaign with Above The Law. Sponsored article placement, LinkedIn promotion, and email blast to 1.5M recipients on April 9, 2026. Contracted for 100 leads. Lead magnet is the Intake Audit PDF.

Campaign exploring how modern law firms must evolve their operations — from manual intake and missed calls to AI-assisted, always-on client acquisition. Includes 1 ad campaign, 2 automation workflows, and 2 external pages. $2,000 budget, running May 4–16.

Full funnel campaign driving traffic to a free resource (Forever Task Map), nurturing leads through a 7-email HubSpot sequence, and converting to booked diagnostic meetings. Includes Phase 2 retargeting layer for non-converters.

Direct-response lead generation campaign exposing revenue loss from poor intake and conversion systems. Targets law firm owners, partners, and COOs at firms with active marketing spend but low lead-to-case conversion. Assessment identifies gaps in call handling, speed-to-lead, follow-up, and intake consistency. High-intent conversion to booked 30-minute calls.

Multi-landing page Meta Ads campaign using distinct creative concepts — 'Looks Good Runs Messy' and 'Burning Money' — each targeting a different pain point for law firm owners. 'Stop Babysitting Your Firm' was originally part of this campaign but has been spun off into its own standalone campaign.

Multi-channel paid campaign running May 13–21, 2026. 17 plain + comic creative concepts across the seven operational pain points (intake, after-hours, records, case management, client communication, admin, staffing), plus 7 lead-magnet creatives driving traffic to two funnels: the Villain diagnostic (Mission Briefing PDF, smart-content across 7 villains) and the 2026 Law Firm Operations Benchmark Report. Every creative ships in 4 aspect ratios with full Meta + LinkedIn ad copy variants. Powered by AA's intake operations layer.

Standalone campaign targeting law firm owners who are stuck managing day-to-day operations instead of practicing law. Uses absurdist creative (daycare imagery) to highlight the pain of babysitting your own firm. Includes 2 marketing emails, 2 ad campaigns, 1 form, and 1 automation workflow. $2,000 budget, running through May 31.