Funnel Journey
9How marketing assets connect across the buyer journey, from first touch to close.
Awareness
How prospects first discover us
Search campaigns targeting law firm operational pain points. Drives traffic to landing pages.
Assets: Responsive Search Ads
Social ads on Facebook and Instagram targeting law firm owners and office managers.
Assets: Image & Video Ads
Sponsored content targeting attorneys and law firm decision-makers on LinkedIn.
Assets: Sponsored Posts
Organic thought leadership and educational content across social platforms.
Assets: LinkedIn, Facebook, Instagram
Consideration
Lead magnets and landing pages that capture interest
Lead magnet offering a free intake audit. Captures contact info in exchange for audit.
Assets: Intake Audit LP
Personal injury vertical-specific version of the intake audit lead magnet.
Assets: PI Intake Audit LP
Free downloadable resources that provide value and capture leads: task delegation map, tool comparison matrix, and marketing waste calculator.
Assets: Forever Task Map, Law Firm Tool Matrix, Marketing Waste
Decision
Nurture sequences and conversion points
Automated email sequences that educate leads on operational problems and position Attorney Assistant as the solution.
Assets: Welcome Sequence
30-minute diagnostic call where the sales team identifies specific operations problems costing the firm money. Primary conversion point.
Assets: Diagnostic Call Booking
Onboarding
New client activation and setup
Retention
Keeping clients engaged and expanding