Attorney Assistant

Forever Task Map Campaign

Full Funnel Journey Map

1

Traffic Sources

Meta Prospecting Ads

  • Facebook and Instagram prospecting ads
  • Free download offer
  • Creative theme: Map Every Task / Stop Operating on Memory
  • CTA: Download or Learn More

LinkedIn Prospecting Ads

  • Targeted toward law firm decision-makers
  • Focus on operations, accountability, and process clarity
  • CTA: Learn More

Google Prospecting Ads

  • Google display or other upper-funnel support
  • Reinforces task ownership and operational clarity
  • CTA: Learn More

Other Supporting Traffic

  • Website visitors
  • Organic social
  • Resource discovery
  • Other campaign spillover traffic

All traffic drives to the Forever Task Map landing page.

Prospecting Ad Creative

FTM Ad 1:1 v1
1:1 v1
FTM Ad 1:1 v2
1:1 v2
FTM Ad 1:1 v3
1:1 v3
FTM Ad 16:9 v1
16:9 v1
FTM Ad 16:9 v2
16:9 v2
FTM Ad 16:9 v3
16:9 v3
FTM Ad 4:3 v1
4:3 v1
FTM Ad 4:3 v2
4:3 v2
FTM Ad 4:3 v3
4:3 v3
FTM Ad 9:16 v1
9:16 v1
FTM Ad 9:16 v2
9:16 v2
FTM Ad 9:16 v3
9:16 v3

Retargeting Ad Creative

FTM Retargeting v1
Retargeting v1
FTM Retargeting v2
Retargeting v2
FTM Retargeting v3
Retargeting v3
FTM Retargeting v4
Retargeting v4
2

Landing Page

Forever Task Map Landing Page

Core Message

  • Stop Operating on Memory
  • Map Every Task
  • Operational accountability for law firms
  • Clear ownership, management, and execution visibility

Primary User Action

Complete the HubSpot form

3

Form Submission + System Actions

HubSpot Form Submitted

A

Salesforce

Lead is sent to Salesforce

B

HubSpot Segment

Contact is automatically added to the automation segment: Forever Task Map

C

Email Automation

Email nurture sequence begins in HubSpot

D

Redirect

User is redirected immediately after form submission

Redirect destination: https://attorneyassistant.com/forever-task-map

4

Delivery / Access

Forever Task Map Access Page

1

Immediate Value

The user can begin reviewing the tool right away

2

Lead Status

The user is now a known lead inside HubSpot and Salesforce

3

Nurture Triggered

The email sequence is now active

5

Email Nurture Sequence

HubSpot Email Sequence

Cadence: Immediate, +3 business days, +7 days, +7 days, +7 days

Email 1 Immediate "Your Forever Task Map is ready" Preview: Here's how to actually use it
Subject: Your Forever Task Map is ready
Preview: Here's how to actually use it
Every firm thinks they know their process. Then they actually map it. That's when things show up: Tasks happening twice Tasks no one owns Tasks that should happen... but don't Not because your team is bad. Because the process isn't clearly defined. And when that happens, work becomes inconsistent. That's where things get missed. That's where opportunities slip. The Forever Task Map helps you see all of it in one place so you can fix it. If you want help tightening things up: https://meet.attorneyassistant.com/meetings/attorney-assistant/rr
Email 2 +3 business days "Where most firms get this wrong" Preview: It's not the tool
Subject: Where most firms get this wrong
Preview: It's not the tool
Most firms don't have a tool problem. They have a structure problem. You can have great people and the right systems in place, but if: Tasks don't have clear owners Execution varies from person to person No one can see what's actually happening Things start to break down. That's where consistency is lost. The Forever Task Map isn't about adding another tool. It's about making your current operations visible and repeatable. Once everything is mapped, the gaps become obvious. If you want help turning that visibility into something your team can actually follow: https://meet.attorneyassistant.com/meetings/attorney-assistant/rr
Email 3 +7 days "The real problem isn't marketing" Preview: It's what happens after the lead
Subject: The real problem isn't marketing
Preview: It's what happens after the lead
Most firms think they need more leads. But what actually happens after a lead comes in? Who follows up? How quickly? How many times? Who owns the next step? If those answers aren't clear, leads don't turn into clients. That's not a marketing issue. That's an execution issue. The Forever Task Map connects what's happening across intake and operations so you can see where things slow down or stop altogether. Once it's mapped, you're not guessing anymore. If you want help identifying where your process is breaking: https://meet.attorneyassistant.com/meetings/attorney-assistant/rr
Email 4 +7 days "You're probably missing tasks" Preview: Everyone does
Subject: You're probably missing tasks
Preview: Everyone does
Every firm thinks they know their process. Then they actually map it. That's when things show up: Tasks happening twice Tasks no one owns Tasks that should happen... but don't Not because your team is bad. Because the process isn't clearly defined. And when that happens, work becomes inconsistent. That's where things get missed. That's where opportunities slip. The Forever Task Map helps you see all of it in one place so you can fix it. If you want help tightening things up: https://meet.attorneyassistant.com/meetings/attorney-assistant/rr
Email 5 +7 days (Final) "Last chance to use this properly" Preview: Don't let it sit unused
Subject: Last chance to use this properly
Preview: Don't let it sit unused
You downloaded the Forever Task Map. But here's the real question: Did anything actually change? Most firms stop at awareness. They see the gaps, maybe even talk about them, and then go right back to the same patterns. That's why nothing improves. If your process still depends on: People remembering what to do Inconsistent follow-up Unclear ownership Then the problem isn't solved yet. You don't need more tools. You need structure and execution. If you're serious about fixing it, here are your next steps: 1. See what your firm is missing across tools and systems https://attorneyassistant.com/lp/law-firm-tool-matrix 2. Run a quick intake audit to find where you're losing cases https://hubs.ly/Q048T91H0 Or skip the guessing and we'll walk through it with you: https://meet.attorneyassistant.com/meetings/attorney-assistant/rr

At any point in the sequence, if the user books a meeting, they move to the booking confirmation stage.

6

Primary Conversion

Meeting Booked

1

Conversion Trigger

The lead books a meeting from the email sequence, landing page path, or retargeting path

2

Outcome

The lead exits the nurture-only path and enters direct sales follow-up

7

Post-Booking Destination

Thank You Booking Page

8

Phase 2 Retargeting Layer

In Phase 2, launch a retargeting ad campaign everywhere possible.

Audiences

1

Landing Page Visitors Who Did Not Submit the Form

Retarget users who visited the landing page but did not complete the HubSpot form

2

Form Submitters Who Did Not Book a Meeting

Retarget users who downloaded or accessed the Forever Task Map but did not book a meeting

3

Warm Engaged Users

Retarget users who engaged with campaign touchpoints but did not convert

Channels

1

Meta Retargeting

Facebook and Instagram retargeting ads

2

LinkedIn Retargeting

Retargeting ads focused on legal decision-makers and operations leaders

3

Google Retargeting

Google retargeting across available placements

Retargeting Goal

Drive non-converting users back to:

  • the landing page
  • the meeting booking path
  • deeper engagement with Attorney Assistant resources